The glory of Guruvayur - the place has been also come to be justly known as the Dwaraka of the South - thus rests on the of the idol installed there which represents the full manifestation of the Lord Mahavishnu as was revealed to Vasudeva and Devakiat the time of Krishnavatara ; world-enchanting form of Sri Krishna endowed with the four lustrous arms carrying the conch, the discus, the mace and the lotus. Adoring himself with the divine tulasi garland and pearl necklaces, the Lord here appears in all radiance. His eyes stream forth the milk of compassion and kindness.
Set amid the swaying coconut palms, Guruvayur has the scenic beauty characteristic of Kerala.The city dweller can combine holiday and devotion here. The place is administered by the township committee. It has basic amenities such as good drinking water, clean roads, sanitation and hospitals. A few days stay in this holy of holies will prove invigorating both physically and spiritually and help us to forget the cares of the work-a-day world.